Communicating Food Sustainability to Consumers
The objectives of the webinar are:
- Discuss study findings and recommendations of Communicating Food Sustainability to Consumers and how to best apply them.
- Identify the main challenges ahead and possible solutions to address them.
Webinar 1 for Asia-Pacific region: Tuesday May 24 2022
9:30 New Dehli/12:00 Bejing/14:00 Sydney
Webinar 2 for Americas-Europe-Africa: Wednesday May 25 2022
10:00 Washington DC/11:00 São Paulo/15:00 London/16:00 Paris
Under the umbrella of the One Planet network Consumer Information Programme, UNEP, WWF and GlobeScan developed a research project to improve our understanding of how the provision of sustainability information can influence consumers’ food choices. The aim of the project is to support the development of effective food sustainability information tools by documenting best practices in communicating food sustainability credentials to consumers.
The report Communicating Food Sustainability to Consumers will be shared in the webinar. It focuses on the effective communication of sustainability information to influence consumer choice. It:
- Investigates the drivers of consumers’ food choices, and particularly the drivers of more sustainable food choices;
- Examines how consumers’ stated food sustainability preferences compare to their observed behaviours, and what factors might explain any gap between intentions and actions;
- Explores how different consumer segments respond to food sustainability information presented at different levels in different formats, and across major markets/geographies, with particular attention to information on climate/carbon emissions and biodiversity impacts.
SDG 12 Targets
Value Chains:
