Woolworths South Africa: Case Study on Communicating Food Sustainability Information to Consumers
This case study presents Woolworths South Africa’s approaches, challenges and successes on communicating food sustainability information to consumers.It is one of a series of twelve case studies developed by UNEP, WWF and GlobeScan which include efforts by companies and labels to communicate food sustainability to consumers. The case study could be downloaded at the bottom of this page.
The South African retail chain Woolworths is owned by Woolworths Holdings Limited and provides food, home, fashion and beauty ranges with 155 full line stores, in addition to 194 food stand-alone stores in South Africa, and another 68 stores throughout the rest of Africa. The company was founded in 1931 in Cape Town.
Woolworths Holdings Limited’s vision is to be one of the most responsible retailers in the world. To help it to achieve this, Woolworths South Africa launched its Good Business Journey in 2007. The Good Business Journey programme focuses on improving eight areas of the business: energy and climate change, water, packaging and waste, sustainable farming, ethical sourcing, people, social development, and health and wellness, with more than 200 targets supporting these areas.
By communicating sustainability to consumers, Woolworths South Africa aims to inform and educate customers, raise awareness of its own initiatives, and drive behaviour change.