Rainforest Alliance: Case Study on Communicating Food Sustainability Information to Consumers
This case study presents Rainforest Alliance’s approaches, challenges and successes on communicating food sustainability information to consumers.It is one of a series of twelve case studies developed by UNEP, WWF and GlobeScan which include efforts by companies and labels to communicate food sustainability to consumers. The case study could be downloaded at the bottom of this page.
Rainforest Alliance is an international non-profit organisation aiming to create a more sustainable world by using social and market forces to protect nature and improve the lives of farmers and forest communities, promote their human rights, and help them mitigate and adapt to the climate crisis. Products are labelled as Rainforest Alliance certified with its “little green frog seal” if they meet the organisation’s Sustainable Agriculture Standard. The Rainforest Alliance seal and certification programme covers coffee, cocoa, tea, bananas, and other commodity sectors facing urgent environmental and social challenges.
The objective of Rainforest Alliance’s consumer-facing communications is to help consumers make positive choices by providing pragmatic and easy solutions, driving a more sustainable market for certified products. Rainforest Alliance aims to build awareness, support and an understanding among consumers that Rainforest Alliance certification is not just a seal on products, but that it indicates positive impact.